AfterSell Alternatives: What to Check Before You Switch
Switching post-purchase upsell apps rarely fixes a low take rate. The five checks to run first, then how to compare AfterSell alternatives honestly.
2 min read →
Rebuy Alternatives: How to Tell Whether You Actually Need One
Most stores shopping for a Rebuy alternative have an architecture problem, not an app problem. The diagnostic first, then the four replacements.
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Conversion Rate Optimization Best Practices, Including the Ones I Argue With
The conversion rate optimization best practices that hold up, the ones I argue against with the counter-argument attached, and three times I was wrong.
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How to Increase Average Order Value Without Discounting Your Margin Away
The placements that move average order value, the defaults I set them to, and the diagnostic that tells you when the architecture is wrong, not the offer.
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Free Shipping Threshold: Where to Set It, and When to Kill It
A free shipping threshold is a pricing decision, not a shipping policy. Where to set yours, how to show it, and the three cases where you should remove it.
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Ecommerce Conversion Rate Optimization: What the Research Misses
Ecommerce conversion rate optimization as it actually runs: the one result that repeats across stores, the lifts that were real and unprovable, and why the tidy research you will read cannot tell you what happens when you act on it.
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Klaviyo vs Omnisend vs Shopify Email: What Actually Decides It
A conversion practitioner's comparison of Klaviyo, Omnisend and Shopify Email: what genuinely differs, why almost nobody includes the free one that is already installed, and why the capture form in front of any of them matters more than the choice between them.
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Shopify Speed Optimization: What Actually Costs You Sales
A conversion practitioner's take on Shopify speed optimization: which slowness costs you orders, which only costs you a Lighthouse score, and why most speed work fails because it starts after the design is finished.
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Post-Purchase Offer Hierarchy: What to Offer First
How to order Shopify post-purchase offers by expected value, not price: which offer goes in slot one, what follows a decline, and how the hierarchy shifts by category.
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Why Your Shopify Redesign Didn't Move Metrics
A new Shopify design that looks better but converts the same is the most common redesign outcome. Here is why redesigns rarely move metrics, and what treats the store as a growth system instead.
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The Margin Math of Post-Purchase Upsells
An upsell that adds revenue can still lose money. Contribution margin, not revenue, decides whether a Shopify post-purchase offer is worth running. Here is the math.
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Post-Purchase Upsell Analytics: What to Measure
Take rate is the vanity metric. The number that matters is incremental margin per order. Here is the metric stack for a Shopify post-purchase upsell program, and how to read it.
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Stop reading. Start fixing.