Blog · Page 3 of 3
Shopify CRO, unfiltered.
Shopify Quantity Breaks: When They Work
Shopify quantity breaks lift AOV 6–12% on the right products. When volume pricing works, when it doesn't, how to set the tiers, and where it goes.
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Shopify Revenue Per Visitor vs CVR
Revenue per visitor (CVR × AOV) is a better Shopify scoreboard than conversion rate alone. Why CVR misleads, how to calculate RPV, and how to grow it.
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The Invisible Second Sale: Post-Purchase Revenue
The Invisible Second Sale is the framework for post-purchase revenue on Shopify. Mountain Ice went $20 to $39 AOV; an auto accessories brand hit $2M in upsells.
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The 2026 Shopify AOV & Upsell Playbook
The 2026 Shopify AOV and upsell playbook. Bundles, cart, post-purchase architecture. Real client deltas: Mountain Ice $20→$39, NYLOON +50% in 30 days.
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Shopify Checkout Conversion Rate: What Kills It and How to Fix It
Shopify checkout conversion rate benchmarks, the specific friction points that cause drop-off, and the fixes that actually move the number - from payment methods to form fields to trust signals.
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Why Is My Shopify Store Not Converting? 9 Real Causes
Why is your Shopify store not converting? Nine specific causes I find most often in CRO audits - from PDP hierarchy to trust signal gaps to checkout friction - and how to fix each one.
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Shopify Upsell Strategy: The Complete Guide to AOV Architecture
A complete Shopify upsell strategy guide - how to structure upsell touchpoints across PDP, cart, and post-purchase to add €15-28 per order without touching ad spend.
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Why Your Shopify CVR Is Stuck (And It's Not Your Traffic)
Most Shopify stores plateau at 1.5–2% CVR and assume the problem is traffic quality. It's almost never the traffic. Here's what's actually happening.
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What a CRO Audit Actually Covers (And What It Doesn't)
A real CRO audit isn't a 50-point checklist. Here's what a structured Shopify audit actually looks at - and what to ignore.
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