This article explains how cognitive bias can affect your ecommerce store. It also shows how to use the illusion of correlation to overcome this problem.
The illusion of transparency bias can be used by ecommerce store owners to increase conversions. This post explains how to use the illusion of transparancy bias to increase your sales.
The cheerleader effect is one of the most effective strategies for increasing conversions. It works by getting people excited about your product or service before they even see it.