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This article explains the confirmation bias and how it affects eCommerce businesses. It also shows you how to overcome it by using data visualization techniques.

The Focusing Effect Bias is one of the most powerful tools in marketing. It can be used to create a sense of urgency or scarcity. This post shows you how to use it to sell more products online.

The framing effect bias works for ecommerce websites too. It can affect your conversion rate by making customers feel like they're getting something special or better value.

This article shows you how to use gaze cues to improve conversion rates. It also includes some eye tracking tools that can help you do so.

Attentional bias is one of the biggest challenges facing online retailers. This attentional bias can lead to missed opportunities and lost revenue.

The Baader-Meinhof phenomenon is a psychological term used to describe a person who has a strong emotional reaction to something they see or hear. This can lead them to become obsessed with the subject matter.

The base rate fallacy is one of the biggest reasons people overpay for online purchases. This article explains exactly what it is and how to use it to save money.

The 5 benefits of congruence bias for your eCom store. This is one of the biggest reasons why people fail online.

The context effect refers to the way people behave differently depending on where they are or who they are interacting with. This can affect user behaviour in ecommerce websites.

The contrast effect cognitive bias can be used to your advantage by using it to create more effective marketing strategies. This article explains how to use the contrast effect cognitive bias to increase conversions.