Blog · Page 2 of 4
Shopify conversion, unfiltered.
Klaviyo vs Omnisend vs Shopify Email: What Actually Decides It
A conversion practitioner's comparison of Klaviyo, Omnisend and Shopify Email: what genuinely differs, why almost nobody includes the free one that is already installed, and why the capture form in front of any of them matters more than the choice between them.
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Shopify Speed Optimization: What Actually Costs You Sales
A conversion practitioner's take on Shopify speed optimization: which slowness costs you orders, which only costs you a Lighthouse score, and why most speed work fails because it starts after the design is finished.
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Post-Purchase Offer Hierarchy: What to Offer First
How to order Shopify post-purchase offers by expected value, not price: which offer goes in slot one, what follows a decline, and how the hierarchy shifts by category.
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Why Your Shopify Redesign Didn't Move Metrics
A new Shopify design that looks better but converts the same is the most common redesign outcome. Here is why redesigns rarely move metrics, and what treats the store as a growth system instead.
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The Margin Math of Post-Purchase Upsells
An upsell that adds revenue can still lose money. Contribution margin, not revenue, decides whether a Shopify post-purchase offer is worth running. Here is the math.
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Post-Purchase Upsell Analytics: What to Measure
Take rate is the vanity metric. The number that matters is incremental margin per order. Here is the metric stack for a Shopify post-purchase upsell program, and how to read it.
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Shopify Homepage Trust Hierarchy: The First-Screen Order
Your Shopify homepage's first screen is the highest-attention, lowest-trust moment in the funnel. Here's the first-screen order: which trust elements go above the fold, in what priority, and why.
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When to Use Post-Purchase vs Cart Upsells
Cart upsells sit before checkout and touch the core order. Post-purchase upsells fire after payment with zero risk. Here's the placement decision for Shopify, plus a rule for when to run both.
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The Shopify CRO Process, Stage by Stage
The Shopify CRO process is a five-stage loop: audit, design, implement, measure, iterate. What you do at each stage, and the trap most stores fall into.
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Why Single-Lane Agencies Fail at Shopify Growth
Most Shopify growth agencies own one lane, design, ads, or dev, and let the others leak. Why single-lane structurally fails and what to hire instead.
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Pre-Purchase vs Post-Purchase Upsells
A pre-purchase upsell sits before checkout and can lift AOV but risks the sale. A post-purchase upsell sits after, with zero risk to the order. Here is when each wins on Shopify.
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Benefit Order on Shopify Product Pages
Shoppers read about 20% of the words on a product page, so the order of your benefits decides what gets seen. Here is how to sequence benefit copy on a Shopify PDP.
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