supplements
Lemme
A celebrity wellness brand with a genuinely advanced cart — a gift threshold, routine bundles, and per-item subscribe already live on Rebuy. The CRO gaps aren't monetisation; they're a hero that says nothing, an empty drawer that opens uninvited, and three different subscription discounts fighting each other.
beauty & skincare
Glossier
A genuinely strong mobile beauty build — sticky shipping bar, thumb-reachable buy box, Afterpay, real bundle machinery. The conversion leaks are all about order and timing: an email wall owns the first screen, the AOV modules sit miles below the buy box, and the cart goes silent the second it tells you you are short of free shipping.
supplements
IM8 Health
A premium, authority-heavy brand that does proof better than almost anyone — and already upsells in the cart. The CRO opportunity isn't credibility; it's decision load and a marathon product page that buries its best value.
supplements
Spacegoods
A vibrant, well-monetised store — strong brand, subscription-first buy box, and a cart that already upsells. The conversion gaps are ordering and hierarchy — what the first screen says, and how far the proof sits from the decision.