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How to Create a Visual Fluency Cognitive Bias for Conversion Rate

abstract image of visual fluency bias in black and white

Are you an ecommerce store owner, designer or marketer? If so, you know that visual fluency is a key factor in the success of your business. Visual fluency, or cognitive bias, helps customers quickly understand and process information more easily. This can lead to increased conversions and higher revenue for your store. But how do you create a visual fluency cognitive bias for your store? Let's find out!

What Is Visual Fluency Cognitive Bias?

Visual fluency cognitive bias is when customers are able to quickly comprehend and process the images they see on your website. It's based on the idea that people prefer things that are familiar to them, so if they can see an image they recognize right away, they're more likely to respond positively to it. This type of bias encourages customers to spend more time on your site and increases their likelihood of making a purchase.

How Can You Create a Visual Fluency Cognitive Bias?

1. Use Familiar Images

When creating images for your website, use those that are familiar to your customers. This could be images of popular products or brands, celebrities or characters from movies or TV shows. The goal is for customers to immediately recognize what it is they're seeing before reading any text about it - this will help them move through the buying process faster which leads to higher conversion rates!

2. Be Mindful of Color Schemes

Color plays an important role in creating visual fluency cognitive bias since colors evoke emotions in people (e.g., red may make them feel excited while blue may make them feel relaxed). Choose colors that enhance the message you’re trying to convey with each image and coordinate them with text and other elements on the page in order to create a visually pleasing experience for customers.

3. Create Balanced Layouts

Your page’s layout should be balanced and organized so as not to overwhelm visitors with too much information at once—this can lead to confusion and cause them to leave without taking any action.

Create clean lines between different elements on the page as well as enough white space around objects and text; this will help keep the customer focused on what’s important rather than feeling overwhelmed by all the visuals presented at once!

4. Stick To Simple Fonts

Choosing fonts wisely can also aid in creating visual fluency cognitive bias since some fonts appear cleaner than others which makes them easier for customers to read quickly (and thus better understand what’s being presented).

Stick with simple classic fonts like Arial or Times New Roman; these have been proven effective in increasing customer comprehension levels when used properly on websites!

Conclusion and takeaways of Visual Fluency Cognitive Bias

Creating an effective visual fluency cognitive bias isn't always easy but it can be done if you keep these tips in mind-use familiar images, stick with simple fonts, choose colors carefully and create balanced layouts! Doing so will help ensure that visitors have a pleasant experience while browsing your website which leads directly into higher conversion rates-so don't forget about this essential element when designing pages for your online store!