Hotjar Alternatives for Shopify Stores: What to Compare Before You Switch
Hotjar is now part of Contentsquare. The seven Shopify-store criteria to compare first, then how six alternatives measure up, checkout included.
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Lucky Orange on Shopify: What It Adds Over Free Tools, and When It Isn't Worth It
What Lucky Orange adds on a Shopify store, what it can see on checkout, how it compares with Microsoft Clarity and Hotjar, and who should skip it.
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Microsoft Clarity vs Hotjar for Shopify: Which One to Install
Hotjar no longer takes new accounts, so the real choice is Microsoft Clarity or Contentsquare. Which one a Shopify store should install, and when to pay.
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Shopify Heatmaps and Session Recordings: What to Look For, and What They Can't Tell You
How to install Microsoft Clarity, Lucky Orange or Hotjar (now Contentsquare) on Shopify, what they can see on checkout, and how to read heatmaps for conversion rate optimization without being misled.
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Ecommerce Optimization: What to Fix First, and in What Order
Ecommerce optimization means earning more from the traffic you already have. The five layers, what to fix first, and why the homepage comes last.
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Cross-Selling in Ecommerce: Where Each Offer Belongs, With Examples
Cross-selling in ecommerce works when the offer completes the first purchase. Examples by placement: product page, cart and after checkout.
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AfterSell Alternatives: What to Check Before You Switch
Switching post-purchase upsell apps rarely fixes a low take rate. The five checks to run first, then how to compare AfterSell alternatives honestly.
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Rebuy Alternatives: How to Tell Whether You Actually Need One
Most stores shopping for a Rebuy alternative have an architecture problem, not an app problem. The diagnostic first, then the four replacements.
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Conversion Rate Optimization Best Practices, Including the Ones I Argue With
The conversion rate optimization best practices that hold up, the ones I argue against with the counter-argument attached, and three times I was wrong.
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How to Increase Average Order Value Without Discounting Your Margin Away
The placements that move average order value, the defaults I set them to, and the diagnostic that tells you when the architecture is wrong, not the offer.
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Free Shipping Threshold: Where to Set It, and When to Kill It
A free shipping threshold is a pricing decision, not a shipping policy. Where to set yours, how to show it, and the three cases where you should remove it.
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Ecommerce Conversion Rate Optimization: What the Research Misses
Ecommerce conversion rate optimization as it actually runs: the one result that repeats across stores, the lifts that were real and unprovable, and why the tidy research you will read cannot tell you what happens when you act on it.
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Stop reading. Start fixing.