- Darjan Hren
If you are a business owner, designer, or marketer in the ecommerce world, you have likely heard of A/B testing. A/B testing is a great way to increase your website's conversion rate and make more money from the traffic that lands on your site. The idea behind it is simple: by creating different versions of web pages and running tests to determine which version performs better, you can find out what works for your consumers and make changes accordingly. However, it’s not always easy to know exactly where to begin with A/B testing or how to go about making meaningful changes that will significantly impact your bottom line. In this article we will explore some ideas for how to make 20% more revenue with CRO (Conversion Rate Optimization) through A/B testing.
What is A/B Testing?
A/B testing (also known as split-testing) is a method of comparing two versions of an element on a website against each other in order to determine which performs better. This could be anything from the design of a page, its content, or even the layout and structure of the page itself. By running tests between two different versions of an element on your website and measuring their performance against each other, you can gain insight into what works best for your audience and optimize accordingly - ultimately leading to greater conversions and increased profits!
The Basics: Pick Your Goals & Identify Elements To Test
Before you start any kind of optimization project - whether it’s A/B testing or something else - it’s important that you identify what goals you want to achieve first. For example, if you have an ecommerce store selling pet supplies, do you want to increase customer acquisition? Improve customer retention? Increase average order value? All three are valid goals; however they require very different strategies in order to achieve them successfully. It’s important that you identify your goals before beginning an optimization project so that you can focus on elements that will help you reach those goals most effectively. Once you have identified what type of goal(s)you would like to reach through optimization efforts such as A/B testing, it’s time to start thinking about what elements should be tested in order to reach those target objectives. This could include anything from navigation menus or product images all the way down to pricing structures or descriptions of products. When selecting these elements for consideration make sure they are relevant directly related to the goal outlined above - otherwise they won’t do much good!
How To Conduct Successful Tests
Now that we know what elements should be tested in order for us reach our goals through A/B testing let’s talk about how bestto actually run these tests. Firstly, create separate “variants” (or variations)of the element being tested so that each variant can be compared with one another accurately when looking at results later on down the road - this ensures that any changes made don't affect other elements unintentionally! After setting up the variants then create different versions based off those variants by changing certain aspects such as text color or size etc… Finally set up experiments within analytics programs such as Google Analytics so that data can be collected during these tests and analyzed later on once enough information has been gathered!
Results & Analysis
Once enough data has been gathered from running experiments on various variants then it's time for analysis! Take a look at all the metrics collected during these experiments such as conversions rates clicks sales etc… And compare them against one another in order see which variant performed best across all categories – this will give us insight into where we should focus our attention when optimizing further down the road! Once done with analysis then implement changes based off findings - this step is crucial because without implementing changes nothing will actually change within our website and thus no progress towards reaching our end goal will ever happen...So take action now while results are still fresh!
Conclusion on A/B Testing Ideas
A/B testing can be a powerful tool when used correctly; allowing businesses owners designers marketers etc…To gain insight into their customers needs wants desires etc…And optimize accordingly leading increased profits overall! Remember though there needs firstly be clear outline objectives established before conducting any test second setup variants properly third collect data fourth analyze findings fifth implement changes sixth monitor progress seventh repeat cycle until desired outcome reached – if followed correctly these steps should yield positive results relatively quickly! Thanks again for reading everyone hope found helpful article.