supplements
IM8 Health
A premium, authority-heavy brand that does proof better than almost anyone — and already upsells in the cart. The CRO opportunity isn't credibility; it's decision load and a marathon product page that buries its best value.
supplements
Spacegoods
A vibrant, well-monetised store — strong brand, subscription-first buy box, and a cart that already upsells. The conversion gaps are ordering and hierarchy — what the first screen says, and how far the proof sits from the decision.