Offer Document · 2026
By Skuology · Led by Darjan Hren
Ongoing CRO, AOV & UX optimisation — a monthly improvement loop
Skuology Growth Partner™
Help your Shopify store make more money from the traffic, customers, and products you already have — through ongoing conversion, AOV, upsell, and store optimisation from someone who can see the full picture.
What the retainer covers
One operator across conversion, AOV, and store experience
Conversion optimisation
Structured testing on the pages that decide revenue
Hypotheses come from your data — analytics, session behaviour, and order patterns — not from a generic checklist. Each month we design and ship improvements to product pages, homepage, and checkout flow, then measure what they actually changed.
AOV & upsell systems
The Invisible Second Sale™ logic, applied and iterated monthly
Bundles, cart offers, and post-purchase sequences get built, tuned, and expanded as your catalogue evolves. Retainer clients get the same offer architecture as the 3-week intensive — plus the monthly iteration that compounds it.
Store design & UX
Design debt cleared continuously, in your brand
New sections, landing pages, campaign pages, trust improvements, and mobile UX refinements — designed and implemented without briefing an agency from zero every time. One person holds the full picture of your store, so every change fits the system.
Measurement & reporting
A monthly report you can read in five minutes
Every month closes with a plain-language report: what shipped, what it changed (conversion, AOV, revenue per visitor), what we learned, and what's queued next. No vanity dashboards — the numbers that move your P&L.
How a month works
The monthly loop: audit → design → implement → measure
Baseline & quick wins
Full store audit, measurement setup, and the highest-confidence fixes shipped in the first 30 days — so the engagement pays for itself while the deeper roadmap forms.
- Full store & data audit
- 90-day priority roadmap
- First quick-win implementations
Systematic improvement
The loop runs: each month we audit what's happening, design the fix, implement it, and measure what worked. Conversion, AOV, and UX work run in parallel tracks.
- Monthly implementation sprints
- Upsell system build-out
- Monthly results report
Compound & decide
Wins get systematised, losers get killed, and the store's testing culture is documented. At the end of the term you renew, scale down, or exit with everything documented and owned by you.
- Systematised playbook
- Quarter review with full numbers
- Renew / exit decision point
Communication
One strategy call per month, async Loom walkthroughs for every change shipped, and direct access in between — no account managers, no ticket queue.
- Monthly strategy call
- Loom walkthroughs
- Direct Slack/email access
Baseline & quick wins
Full store audit, measurement setup, and the highest-confidence fixes shipped in the first 30 days — so the engagement pays for itself while the deeper roadmap forms.
- Full store & data audit
- 90-day priority roadmap
- First quick-win implementations
Systematic improvement
The loop runs: each month we audit what's happening, design the fix, implement it, and measure what worked. Conversion, AOV, and UX work run in parallel tracks.
- Monthly implementation sprints
- Upsell system build-out
- Monthly results report
Compound & decide
Wins get systematised, losers get killed, and the store's testing culture is documented. At the end of the term you renew, scale down, or exit with everything documented and owned by you.
- Systematised playbook
- Quarter review with full numbers
- Renew / exit decision point
Communication
One strategy call per month, async Loom walkthroughs for every change shipped, and direct access in between — no account managers, no ticket queue.
- Monthly strategy call
- Loom walkthroughs
- Direct Slack/email access
Spacegoods: +69% conversion rate over an ongoing engagement
Long-term work compounds: Mountain Ice ran from a $45 to a $73 AOV and then to a durable 6% conversion rate through the monthly loop. This is what a retainer should produce — visible numbers, month after month.
Common questions
Before you ask
One strategy call, then a sprint of audit → design → implement → measure. You see every change as a Loom walkthrough when it ships, and the month closes with a plain-language results report covering conversion, AOV, and revenue per visitor.
The engagement is structured as 3–6 months because compounding needs at least a quarter. There's a review at the end of every month — if the numbers aren't moving and we can't explain why with a plan, you exit with everything documented and owned by you.
For: Shopify stores doing $500k–$5M+ that have validated demand and steady traffic but no dedicated CRO/design capability. Not for: pre-revenue stores, stores that need traffic rather than conversion, or teams wanting a pair of hands to execute their own ticket list.
One senior operator — strategy, design, and implementation in the same head — instead of an account layer between you and the people doing the work. Decisions happen in days, every change fits one coherent system, and you're never re-explaining your store to a new junior.
If your store has one acute problem — low AOV or a dated store structure — start with The Invisible Second Sale™ or the Baseline Conversion Blueprint™. If conversion, AOV, and UX all need work and you want them handled continuously, the retainer is the right entry point. The discovery call sorts this in 20 minutes.
How it works
One growth loop. Repeated every month until the metrics move.
Audit
Every month starts with the data. We look at what's happening in GA4, heatmaps, and session recordings. Priorities are set against the metrics that matter — CVR, AOV, RPU. No guessing what to fix.
Design + Implement
Highest-leverage changes go in: conversion design, copy improvements, AOV systems, upsell architecture, trust upgrades. Your developer gets dev-ready specs. Slack access for questions.
Measure + Compound
Results are tracked against baseline. What moved becomes the foundation for the next month. Compound improvements outperform one-off redesigns by month 3.
$45 → $73 AOV
Mountain Ice — compounding across 6 months
1.71% → 3.92% CVR
Laser Art — ongoing growth partner
90+ stores
improved through ongoing work
The compounding effect
What does consistent monthly improvement look like for your store?
$31,500
$33,075
$34,729
$36,465
$38,288
$40,203
By month 6, that's 34% more revenue from the same store.
Based on a conservative 5% month-over-month improvement — clients typically see 7–12% in the first 3 months as the biggest leverage points are addressed first.
The proposal walks through how the first 3 months are structured for your specific store — what gets fixed first and why.
Get the full proposal
Bring in Skuology as your growth partner.
Enter your name and email to access the full Skuology Growth Partner™ proposal — the complete retainer structure, what's included, investment, proof, and how to start.
No spam. No pitch sequences. Just the proposal.
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