How to increase ecommerce sales: 21 tips to increase ecommerce sales by 250%
Published: January 28, 2021
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Are you looking for ways to increase your ecommerce sales? If so, then you've come to the right place.
Increasing your ecommerce sales is a great way to increase sales and profit margins for any business. You can do this by following these 21 strategies, including purchasing in order to create trust, using social media to promote products and partnering with local charities.
We're going to cover 21 marketing strategies that will help boost your online store sales and increase profitability.
1. Take Advantage of BOGO Deals
BOGO is short for "buy 1, get 1 free" and is one of the most popular marketing strategies.
For example, when you buy a $10 item, the second one is free. This strategy works great for limited time offers like Labor Day and Christmas sales, and increases revenue and profit margins by 100%.
2. Share content regularly
When customers are reading content that interests them on your site, they're more likely to share it with their friends. If someone shares an article about healthy recipes on Facebook from your website, you've reached another potential customer who is actually referring your content to their friends.
3. Free shipping will boost your ecommerce sales
Offering free shipping for orders over $30 or above increases customer satisfaction and purchase intent. You can offer other discounts too, like a 10% off coupon for first-time customers.
4. Push notifications
Customers love getting push notifications from their favorite stores, especially when they're sales! Consider sending out deals or offers via email in addition to social media platforms such as Facebook Messenger and Twitter direct messages.
5. Pay Per Click advertising (PPC)
This is one of the best ways to get traffic to your site. Make sure you're targeting keywords relevant to your industry so that when people search for a product or service like yours, they find your website.
Search engine optimization or SEO also works very well with PPC and if you’re using Google Ads can even boost your organic traffic and rankings.
6. Target a niche with your marketing
Focus on one specific type of customer instead of trying to appeal to everyone and you'll be able to produce better content and provide more targeted marketing messages.
7. Social media management
Even if it's just posting occasionally, social media management is vital for building relationships with customers as you stay connected with your audience.
8. Earn referrals
This is a great way to increase your sales, particularly for B2B businesses. The more people that know about you and trust you, the more likely they are to refer their friends or colleagues.
9. Target customers with discounts
A discount isn't just good marketing - it's an effective way of boosting sales too. Studies have shown that giving customers discounts on products can help boost your eCommerce store revenue by as much as 50%.
10. Offer clear value with every purchase
When selling online, you need to think about how your messages will be perceived by your customers. That means thinking about how to highlight the value of each product and package deal that you offer, so that customers will know exactly what they're getting for their money.
11. Give customers an invitation to Get in Touch
One thing many shoppers find frustrating is not being able to get a hold of a store or representative when they need one. You can combat this issue by providing easy access to customer service via email, chat, or phone line.
12. Improve your shipping policies
In order to get customers more excited about purchasing from your store, make sure you offer free shipping for purchases over a certain amount. You can also entice customers by providing guaranteed or overnight shipping options.
13. Offer tiered pricing
Another way to draw in new customers is to give them the opportunity to buy in bulk and save money. This could be done by setting up tiered pricing tiers that allow shoppers who purchase more items to pay less per item.
It could also be as simple as setting up an automatic discount in the cart based on item quantity.
14. Offer a great customer experience
A satisfied customer is one who will most likely make future purchases from your store. For this reason, it's important to provide a pleasant shopping experience with outstanding customer service and delivery on orders as promised.
It's also important to keep in mind that returning customers are great for business, so you'll want to make sure that returns are easy and refunds are issued quickly.
EBay is a platform that clearly shows that successful merchants offer a great customer experience and take care of their orders fast. The rating system helps with that.
15. Offer payment plans
Another way to boost sales would be offering the option of splitting their payment into multiple payments. This way, customers are able to purchase what they want on a smaller budget without having to worry about taking out the entire sum of money at once.
16. Monitor your competitors' products and their marketing
Every store needs to know its competition in order to stay ahead and ensure that their products are better or offer something unique than what other stores offer.
Be sure you're always checking your competitors' prices so that you can make adjustments as needed and also be sure you're monitoring your competitors' promotions for great offer ideas which you can counter by making your own.
17. Host a customer appreciation event or a website
Doing something small, like hosting a customer appreciation event, can go a long way in boosting customer satisfaction and loyalty. You might think that one free coffee or cookie won't make much of an impact on your bottom line, but studies show that customers are more likely to spend when they feel appreciated by the store owner.
It's important to remember to keep these events positive and not be overly pushy about asking for their email address because no one likes to be sold to.
18. Start an email newsletter
Provide value to your customers by sending them valuable content on a regular basis. Find out what products or items they've purchased before and then send them offers related to that purchase in order to create trust.
Personalize emails by addressing each customer individually, and include images from their purchase in order to personalize it more. Offer discounts or special deals via social media platforms like Facebook or Twitter, and don't forget to mention the specific products they bought when doing so.
19. Partner with local charities
Charities can be great allies for businesses because it increases their credibility while also providing opportunities for fundraising events. This is especially true if your company is involved in a social cause like animal rights or breast cancer awareness.
20. Experiment with running ads on different channels
Not just on Facebook, but try Tik Tok and some smaller social media channels. With each platform you try, be sure to experiment with the ads they offer like image or video posts and get creative.
21. Encourage customer reviews
Encourage customers to review your products by providing them with incentives such as discounts or free products in exchange for their feedback. This will not only increase traffic but also build up credibility among potential buyers.
Takeaways on how to increase eCommerce sales
A general rule is to create new ideas on how to increase your eCommerce sales and experiment. This will help you find what marketing techniques work best for your store. One thing to remember is to always be thinking about how to make the customer feel valued.
Ecommerce business is hard and to become successful you need to be dedicated and willing to experiment.
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