- Darjan Hren
A/B testing is great, but sometimes you need to find the easiest wins to increase conversion rate.
Sometimes you need to stop thinking about how to make something work and instead focus on making it work as well as possible. In this post, I'll share with you 4 simple changes that will help you increase conversions without having to spend hours optimizing every single element of your website.
I've tested these ideas myself and found them to be very effective. They also save me tons of time because I'm not wasting my energy trying to figure out why something doesn't work. Instead, I can get back to focusing on growing my business.
When testing different landing pages, I always start with the easiest one. This helps me understand if the user experience works before moving onto the harder ones. For example, I might test a simple form versus a complicated form. Or I'll try a basic layout versus a fancy layout. By starting with the simplest version, I can quickly see whether the design is working or not.
After you've tested the conversion rate of each landing page, you can move on to the next phase of the CRO audit. This involves looking into other marketing channels to increase conversions. For example, you could look into email marketing campaigns, social media ads, or even paid advertising.
How do I know if my website is optimized for conversions?
A conversion audit is a conversion process where you measure how well your site converts visitors into customers. It involves tracking what happens when someone visits your website and then measuring whether they convert into paying customers. This includes things like which pages people visit, what actions they take (e.g., click through rate), and what they buy. The goal is to find out what works best so you can make changes to improve your conversion optimization.
Conversion Rate Optimization (CRO) is a set of practices used to increase the number of sales from existing customers. The main objective of CRO is to maximize the value of every customer interaction. In this case, we want to optimize our website for conversions.
The first step in any CRO project is to understand the business goals behind the project. For example, if you're trying to drive traffic to your ecommerce store, you'll probably want to look at ways to lower the cost per acquisition (CPA). If you're looking to sell products, you might consider optimizing for viable product recommendations. And if you're selling services, you could try to get more leads.
Once you've identified your business objectives, you should start thinking about what metrics matter most to those goals. For example, if your goal is to reduce CPA, you might choose to track the average order size, because larger orders tend to generate higher revenue. If you're trying to drive more leads, you might decide to focus on the percentage of new vs. returning visitors.
Next, you'll want to identify the specific steps required to achieve your goals. For example, let's say you want to increase the average order size. You might think about adding additional checkout options, such as shipping methods. Or maybe you'd like to offer free samples. Once you've figured out what you need to do, you'll need to figure out who's responsible for doing them. Maybe one person handles lead generation, while another focuses on marketing. Then, you'll need to assign tasks and responsibilities to these individuals.
Once everything is ready, you'll need to test different approaches. To do this, you'll use tools like A/B testing. This means splitting your audience into two groups and running tests to see which approach generates more conversions.
When you run A/B tests, you'll usually split your audience into two groups. One group receives one version of your landing page while the other gets a different version. For example, you might show visitors who sign up for a free trial conversion goal, a form asking them to enter their email address. While they fill out the form, you could display a message match saying, "Thanks for signing up! We'll send you our newsletter soon."
Why Conduct a Conversion Audit?
Conversion optimization is the process of improving the effectiveness of your website’s landing pages so they convert visitors into leads and customers via a conversion funnel. It is one of the most effective ways to increase sales and revenue. The goal of CRO is to improve the quality of the visitor experience, which means making it easier for them to find what they want, understand how to use your product/service, and buy from you.
A conversion audit helps you identify areas where users are having difficulty converting, and then make changes to your site to address these issues. You can do this manually, or through automated tools like Google Analytics. A manual approach requires you to go back and review every aspect of your site, including its design, copywriting, and functionality. This can take hours or even days depending on the size of your business. An automated tool allows you to quickly test different variations of your site without spending too much time.
The first step in conducting a conversion audit is determining why your target audience visits your site via Google Analytics and surveys. Once you know this, you can start thinking about what makes them leave. For example, if you sell products online, you might ask yourself whether there is anything stopping someone from buying right now (maybe you're missing social proof). If you don't offer free shipping, maybe you should consider offering it. Or perhaps you could add a "Buy Now" button to your checkout form.
Once you've identified potential problems in your conversion funnels (even page bounce rate can point us to the problem), you'll want to think about how you can fix them. Is there something missing from your homepage? Do you need to include more images? Are there any broken links on your site? Does your call to action match up with your messaging?
Finally, once you've made improvements, you'll want to measure their impact. How did your conversions change after implementing those changes? Did you see an improvement? If so, great! But if not, try again until you get results.
A CRO Audit is done when there is no clear understanding of what your business goals are. The CRO audit should include a thorough analysis of how well your website performs at converting visitors into customers. A good CRO audit includes looking at the following areas:
- Landing Page Optimization – How effective are your landing pages? Are they optimized for conversions? If not, why not?
- Conversion Paths – Where are people going after clicking through from your site? Is this where you want them to go?
- Call To Action – Does the CTA match up with your goal?
- Content – Is your content written effectively? Is it engaging enough to keep users coming back?
- Design – Is your design working against you? Is it too complicated? Too simple?
- Analytics – Have you set up analytics correctly? Can you see which pages convert best? Which ones don’t?
How to conduct a Content Review Audit (CRO) on your eCommerce Store
The first step in conducting a CRO audit is to identify which areas of your site you want to review. This could include any combination of the following:
1. Home Page
The home page is the first impression visitors get of your store. This is where you'll start building trust and credibility with potential customers. Make sure that the homepage clearly communicates who you are, what you sell, and what makes you different from other stores.
2. Product Pages
When conducting a CRO audit, start by reviewing product pages. These pages tend to get overlooked during audits because they don't contain much text. This means that they're often missing key features like pricing tables, reviews, and other details. Make sure that each product page contains all of the necessary information and offers clear instructions on how to buy the item.
3. Product categories
This is one of the easiest ways to improve conversion rates. When conducting a CRO audit, look at each product category and see if there are any products that don't fit into the category. For example, if you sell shoes, but only offer men's shoes, then you'll want to remove those products from the shoe category.
4. About us page
Make sure that the About Us page contains enough information about your company and its products/services. Include contact details, social media profiles, and other helpful resources. Also, ensure that the text is written clearly and concisely.
How Can a CRO audit help you?
Conversion Audits are performed to identify opportunities to increase conversions from your website. CRO audits are usually done after a site redesign or new marketing campaign. The goal of this type of audit is to find out what changes could be made to improve the performance of your current website to increase average conversion rate. This includes things like improving the design, adding calls to action, optimizing landing pages, etc.
The most common way to perform a CRO audit is to use tools such as Google Analytics, Hotjar, CrazyEgg, and others. These tools allow us to see how users interact with our websites. They track clicks, mouse movements, scroll behavior, form submissions, etc. We then look at these metrics to determine if there are any areas where we can make improvements.
A CRO audit is very similar to a usability test. It’s just focused on one specific area of the website. In addition to looking at the metrics mentioned above, we also take into account the overall flow of the website. For example, if we notice that people tend to bounce off certain sections of the website before completing their purchase, we might want to add some additional steps to guide them through the process.
In short, a CRO audit helps us understand which parts of the website work well and which ones don’t. It allows us to prioritize future improvements and makes sure they align with the goals of the business.
This type of audit is done through surveys and interviews with user feedback who use the product. These customer interviews allow us to learn what works and what doesn't. We then take those findings back to our team and implement the necessary changes to improve the overall conversion rate.
This type of audit helps us understand where users struggle and what needs to change. For example, if we user testing shows that users don't complete the checkout process optimization, we'll look into ways to increase the number of steps required to purchase. By doing this, we can ensure that the entire user journey is optimized.
This type of audit helps us see where users struggle and what we need to fix. We use this data to improve our digital marketing and marketing strategies. For example, if users struggle completing forms, we might add additional fields to capture more information. Or, if users struggle finding products, we might add product descriptions to the landing page.
Start with a CRO Audit today and get more sales
In conclusion, conversion rate optimization audit is a process that involves finding the easy wins to increase conversion rates. This means that instead of focusing on the hard stuff like content creation, design, and copywriting, you focus on the easy stuff like page load speed, navigation, and call to action placement.
The reason why CRO works is that it focuses on the small details that matter most. When you optimize these areas, you end up increasing conversions without having to spend hours creating content or spending thousands of dollars on fancy graphics. So if you want to increase your conversion rate, start optimizing the easy stuff today with a CRO Audit!
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