Your sales funnel needs to be optimized, needs to work and sell. If it doesn't it could mean you lose profitability. Solid conversion rate optimization services will help you achieve that faster.
Pricing of conversion rate optimization services
As always, the answer here is it depends. Each eCommerce CRO agency prices their services via a retainer but flat fees or performance based is also possible.
As conversion rate optimisation doesn't work without traffic having a high revenue (+$3m/year) may be the lower point to at least think about it. You can still do the conversion-focused design but a full CRO program may not be a fit for you as the ROI just won't be there even if the conversion rates increase.
One of the costs you need to add to their pricing is the price of conversion rate optimization tools as you will want to own the data and have administrative rights to these accounts.
PPC and CRO agency combo
If you control the traffic and where that traffic leads, you've got yourself full control of what can be done, there are no limits. But it's hard to master both at the same time so there's a lot of testing on both sides but the thing that connects it is the same message, relevancy and consistency.
If just one thing gets out of sync, the result will be lower and you won't be able to get the full potential of what's possible.
Pricing can be anything from $1.000/month for low-end service but don't expect much. These agencies won't help with your growth and they probably have 10x more clients doing the same tests for them all instead of custom ones.
Good CRO and growth start to happen in the ranges of +$3000/month. Digital marketing requires time and focus for research, brainstorming, design, experimentation, iteration, learning,... to get you the best results. There are no shortcuts if you want to grow your eCommerce of saas business.
CRO Agency vs CRO Consultant
Each agency or consultancy has its own framework and rules about what the steps of conversion optimization are. Agency is pricier but can offer full team specialists (marketers, designers, developers,...) to help with split test setups and running tests.
But they usually juggle 4-5 clients so they may not be 100% there for you and their focus shifts from projects, things get forgotten,...
A conversion optimization consultant, on the other hand, can give you that full attention your brand needs. As CRO is a complex process detail is important and can sometimes make it or break it.
Hiring a Conversion rate optimization agency that has experience with your niche will get you results faster. They've done a lot of ab tests for similar products know what will bring more conversion and revenue faster based on their experience.
I've been creating a product/landing page e-commerce hybrid framework for a specific niche for that reason.
Get in touch to get a free strategy call to find out if CRO can work for your digital business.