ChecklistFree
Shopify Product Page Audit Checklist
A 25-point structured checklist for auditing any Shopify product page - covering hierarchy, copy, trust signals, AOV logic, and mobile experience.
✓
How to use this checklist
Work through each section on your highest-traffic product page. Score each item: ✓ (done), ✗ (missing), or ~ (partial). Any ✗ is a potential CVR opportunity.
Section 1 - Above the fold (mobile)
- Main product benefit is visible without scrolling on mobile
- Product name appears - but benefit or outcome leads
- At least one trust signal visible above the fold (reviews, rating, or social proof)
- Price is visible without scrolling
- Add-to-cart button is visible without scrolling
Section 2 - Value proposition
- Headline addresses outcome, not just product name
- Subheadline or bullet points answer "why this one?"
- Copy uses customer language (check your reviews for exact phrasing)
- Key objections are addressed in or near the PDP (shipping, returns, quality)
Section 3 - Social proof
- Star rating + review count visible adjacent to price
- At least 3 reviews displayed on the PDP (not just a "read reviews" link)
- Reviews reference specific outcomes, not just "great product"
- Photo reviews present (where applicable)
Section 4 - Trust signals
- Free returns policy stated near the CTA
- Shipping timeframe stated clearly (not just "fast shipping")
- Security / payment trust signals present
- Guarantee or warranty visible if applicable
Section 5 - Add-to-cart logic
- Primary CTA button is the most visually dominant element in its area
- No competing CTAs at the same visual weight (e.g., "save to wishlist" shouldn't compete)
- Sticky add-to-cart on mobile (for long PDPs)
- Variant selector (size, colour) doesn't add friction or hide the CTA
Section 6 - AOV logic
- Cross-sell or "frequently bought together" present above the fold on mobile
- Bundle or volume incentive present (where catalogue supports it)
- Cross-sell recommendation is genuinely complementary (not just "popular products")
Section 7 - Mobile experience
- All images are viewable via swipe (not tap-to-expand only)
- No horizontal scroll on any element
- Tap targets (buttons, links) are at least 44px
Scoring guide
- 0–5 ✗ - Strong foundation. Focus on AOV and copy refinement.
- 6–12 ✗ - Meaningful CVR opportunity. Prioritise above-fold and trust signal fixes first.
- 13+ ✗ - Structural issues. Start with a full Revenue Scan before implementing fixes.
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