Project
Skuology
A CRO-first Shopify studio. Co-founded in 2019 to solve one specific problem: stores that get traffic but don't convert.
Skuology is where the Baseline Framework was born and where Upsellr was built. Every project runs through a single proprietary methodology — audit, design system, AOV architecture, tracking.
90+
Shopify stores
$150M+
Revenue influenced
2019
Co-founded
100%
Shopify-only
What Skuology does
Baseline Builds
Full Shopify store redesigns using the Baseline Framework. Strategy, design system, and Shopify implementation.
Revenue Scans
Structured CRO audits that identify every conversion blocker and AOV gap in your store - ranked by revenue impact.
Growth Engine
Monthly CRO retainer for stores that want to keep compounding gains through A/B testing and iteration.
Upsellr
Our Shopify app that productises the AOV logic we design for every Baseline client. Available on the Shopify App Store.
Work with Skuology on your store.
Three ways to grow your Shopify store — see which one fits.