About
I'm not a freelancer with a portfolio.
I'm a CRO operator who built a company around this problem.
I co-founded Skuology to solve one specific problem: Shopify stores that get traffic but don't convert. We built the Baseline Framework across 90+ stores, then built Upsellr to automate the AOV logic we kept designing manually for clients.
When you work with me, you're not hiring a designer for a project. You're getting access to the system we built over eight years of Shopify-specific CRO - the research process, the design methodology, the upsell architecture, and the tracking setup that compounds it all.
90+
Shopify stores
$150M+
Revenue influenced
8yr
Shopify-only focus
Timeline
Started designing for Shopify
First eCommerce projects - quickly noticed that most design briefs optimised for looks, not revenue.
Co-founded Skuology
Built a CRO-first Shopify studio with a repeatable methodology across strategy, design, and implementation.
Developed the Baseline Framework
Codified the process across 30+ projects into a proprietary system. Every design decision traceable to a revenue outcome.
Launched Upsellr
Built a Shopify app to automate the upsell and AOV logic we kept building manually for clients.
90+ stores · $150M+ influenced revenue
The Baseline Framework now runs as a standalone consultancy for $500k–$5M+ Shopify brands.
About
A growth partner, not a hired hand.
I co-founded Skuology to solve a specific problem: Shopify stores that look fine but don't convert. We built the Baseline Framework across 90+ stores and built Upsellr to automate AOV growth at scale. When you work with me, you get the system behind all of it - not just a designer for hire.
What I've built
Studio
Skuology
CRO-first Shopify studio. The team behind the Baseline Framework and 90+ store redesigns.
Methodology
Baseline Framework
A proprietary system for Shopify CRO - audit, design system, upsell architecture, and tracking built into a repeatable process.
Shopify App
Upsellr
A Shopify app that installs cart upsell, post-purchase, and AOV logic directly into your store. Built from years of manual upsell design.
Want to work together?
Three ways to grow your Shopify store — see which one fits.