Blog · Page 2 of 2
Shopify CRO, unfiltered.
Shopify Quantity Breaks: When They Work
Shopify quantity breaks lift AOV 6–12% on the right products. When volume pricing works, when it doesn't, how to set the tiers, and where it goes.
2 min read →
Shopify Revenue Per Visitor vs CVR
Revenue per visitor (CVR × AOV) is a better Shopify scoreboard than conversion rate alone. Why CVR misleads, how to calculate RPV, and how to grow it.
2 min read →
The Invisible Second Sale: Post-Purchase Revenue
The Invisible Second Sale is the framework for post-purchase revenue on Shopify. Mountain Ice went $45 to $73 AOV; an auto accessories brand hit $2M in upsells.
2 min read →
The 2026 Shopify AOV & Upsell Playbook
The 2026 Shopify AOV and upsell playbook. Bundles, cart, post-purchase architecture. Real client deltas: Mountain Ice $45→$73, NYLOON +50% in 30 days.
2 min read →
Shopify Checkout Conversion Rate: What Kills It and How to Fix It
Shopify checkout conversion rate benchmarks, the specific friction points that cause drop-off, and the fixes that actually move the number - from payment methods to form fields to trust signals.
2 min read →
Why Is My Shopify Store Not Converting? 9 Real Causes
Why is your Shopify store not converting? Nine specific causes I find most often in CRO audits - from PDP hierarchy to trust signal gaps to checkout friction - and how to fix each one.
2 min read →
Shopify Upsell Strategy: The Complete Guide to AOV Architecture
A complete Shopify upsell strategy guide - how to structure upsell touchpoints across PDP, cart, and post-purchase to add €15-28 per order without touching ad spend.
2 min read →
Shopify Post-Purchase Offer Setup: The Complete Guide
How to set up a Shopify post-purchase offer that converts. Real take rates, offer structures, platform requirements, and the mistakes that kill results.
2 min read →
How to Increase Shopify AOV: 8 Proven Strategies
A practical guide to increasing Shopify AOV - 8 strategies used across 90+ stores. Spend bars, cart upsells, post-purchase offers, bundles, and the right stack for your revenue tier.
2 min read →
Why Your Shopify CVR Is Stuck (And It's Not Your Traffic)
Most Shopify stores plateau at 1.5–2% CVR and assume the problem is traffic quality. It's almost never the traffic. Here's what's actually happening.
2 min read →
AOV Is Free Revenue. Most Shopify Stores Ignore It.
Increasing your average order value costs you nothing in ad spend. Here's the system we use to add €15–€30 per order without changing a single ad.
2 min read →
What a CRO Audit Actually Covers (And What It Doesn't)
A real CRO audit isn't a 50-point checklist. Here's what a structured Shopify audit actually looks at - and what to ignore.
2 min read →