- Darjan Hren
Ecommerce store owners, designers and marketers are constantly looking for new ways to boost their sales. While there are countless strategies out there, one of the most effective ones is the illusion of transparency bias.
This technique takes advantage of the human tendency to assume that transparent objects have a higher value than those that are opaque. In this blog post, we’ll explore what this bias is and how you can use it to your advantage.
What is the Illusion of Transparency Bias?
The illusion of transparency bias states that we tend to overestimate the value of transparent objects over opaque objects, even when both have the same actual value.
This bias stems from our natural instinct to gravitate toward things that make us feel safe and secure — and since transparent materials make it easier for us to see what’s inside them, they give us a sense of safety and security.
This phenomenon has been studied in a variety of contexts, from pricing experiments to product design. On an ecommerce website, for example, customers may be more likely to purchase an item if it’s presented in a transparent container rather than an opaque one — even if the item itself is exactly the same!
How Can You Use It For Your Ecommerce Store?
Now that you understand what this bias is, let's discuss how you can leverage it for your ecommerce store! There are a few different ways you can do this:
One way is by using more transparent elements on your website or app design. This could be anything from using glass-like textures throughout your site or using transparent images on product pages instead of solid ones.
Doing so will create a feeling of openness and trust with customers — leading them to feel more comfortable making purchases.
2. Product Packaging
You can also take advantage of this illusion by switching up your product packaging strategy. If possible, try switching from solid containers to clear ones — or vice versa depending on which type works better with each product line — as customers may be more likely to purchase items in clear packaging due to its perceived higher value.
3. Price Point
Finally, research has shown that customers tend to overestimate prices for items presented in transparent containers. As such, you may want to consider testing different price points when selling products online — as well as adjusting how those prices are displayed based on their packaging type (solid or transparent).
Doing so could help increase sales while still giving customers an accurate understanding of value!
Conclusion about illusion of transparency bias
As we discussed above, leveraging the illusion of transparency bias can be an effective way for eCommerce stores owners designers and marketers improve their sales performance.
From designing websites with more open elements to changing up packaging strategies and testing different price points based on presentation type—there are plenty of ways you can take advantage of this psychological effect when marketing products online!