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How to Use The Illusion of Correlation Cognitive Bias for Ecommerce

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abstract image of illusion of correlation in black and white

Have you ever been in the middle of a shopping spree and thought to yourself, “This looks like a great deal!”?

It turns out that this feeling is often based on an illusion. What’s more, it’s something that marketers can take advantage of. It’s called the illusion of correlation cognitive bias and it’s a powerful tool for e-commerce stores, designers, and marketers.

What Is the Illusion of Correlation Cognitive Bias?

The illusion of correlation cognitive bias occurs when two unrelated items are perceived to be related in some way due to their proximity or similarity.

This means that consumers may be more likely to buy a product when it is paired with another product that looks or seems related to it, even if there is no real connection between them.

For example, if an online store pairs a T-shirt with a pair of jeans, consumers may feel as though they need both items – even if the products aren’t actually related in any meaningful way.

In other words, the customer may be drawn in by the illusion of correlation cognitive bias and end up buying both items even though they weren't originally looking for either one!

How Can Marketers Use This Bias?

The illusion of correlation cognitive bias can be used by marketers in several ways. Here are some tips on how to use this bias:

Use visual cues

Pairing products together using visuals such as images or illustrations can create an immediate connection between the two items that customers may not have noticed before. Try pairing unexpected items together—like a laptop and a game console—to create an interesting juxtaposition and attract attention from customers who wouldn't normally consider buying both items at once.

Use language cues

Language is also important when creating illusory correlations between products. For instance, using words like “perfectly matched” or “complements each other perfectly” can draw customers' attention to the pairing and encourage them to make a purchase.

Create bundles

Bundles are groups of products that are sold together at a discounted price. Not only does this tactic make sense financially for shoppers (who get more bang for their buck), but it also takes advantage of illusory correlations because customers are encouraged to buy multiple products at once without having to think about how they're related—they just know it's cheaper!

Illusion of correlation conclusion

In conclusion, the illusion of correlation cognitive bias is an important tool for e-commerce stores, designers, and marketers alike.

By taking advantage of this phenomenon through visual and language cues, bundle deals, and other tactics, these professionals can increase sales by encouraging customers to purchase multiple items at once – even ones that aren't necessarily related!