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The hard-easy effect: How to use it to your advantage to build more profitable ecommerce websites

abstract image of hard-easy effect bias in black and white

Have you ever struggled with getting an ecommerce website off the ground? Do you feel like there's a lot of effort involved but not a lot of reward? If so, then you might benefit from learning about the hard-easy effect. The hard-easy effect is a psychological phenomenon that states that people will respond more positively to easy tasks than to difficult ones. This effect can be used to your advantage when creating an ecommerce website. By understanding this concept and using it in your design process, you can create a more profitable website for your online business.

What is the hard-easy effect?

The hard-easy effect is a concept developed by psychologist Robert Cialdini based on research he conducted in 1984 (1). It states that people are more likely to take action (such as making a purchase) when they perceive something as easy or convenient, rather than difficult or complicated. This means that if you make it easy for customers to find what they're looking for and complete their transactions, they'll be more likely to buy from your business than if they have to jump through hoops and figure out complex instructions.

How can I use the hard-easy effect in ecommerce?

Using the hard-easy effect in ecommerce is all about streamlining the user experience and making it as effortless as possible for customers to find what they need and complete their purchases. Here are some ways that you can use this concept when designing an ecommerce website:

Make sure site navigation is clear and intuitive

Make sure it’s easy for customers to find what they’re looking for without having to click too many links or hunt around for items

Include search functionality on your site

Allow customers to quickly search for items and filter results so they don’t have to browse through pages of products

Use simple forms

Keep form fields limited so customers don’t get overwhelmed or confused by too much information

llow customers to save items in their carts

Give them the option of coming back later and completing their purchase without having to fill out all their information again

Offer fast shipping options

Offer different delivery options so customers can choose one that’s convenient for them

Make checkout secure and painless

Provide secure payment methods so customers feel safe entering their details, and make sure the checkout process is straightforward with no hidden fees or surprises

What are some other benefits of using the hard-easy effect?

In addition to helping increase conversions on your website, using the hard-easy effect has some other benefits as well:

Reduced support costs

When it’s easy for customers to find what they need, there will be less need for customer service inquiries about product locations or pricing. This means fewer hours spent answering customer emails, phone calls, etc., which translates into cost savings!

Increased engagement

An intuitive design makes it easier for users to navigate around your site without feeling overwhelmed or confused. This leads them spend more time exploring new products and discovering new things—which could potentially lead them down the sales funnel even further!

Improved customer loyalty

Making it easy for customers to shop on your site gives them a positive experience which builds trust over time. Customers who have good experiences with your business are more likely to return again in future—which means more repeat sales!

Conclusion on the hard-easy effect

The hard-easy effect is an important concept when designing an ecommerce website; understanding how this phenomenon works can help you create a better user experience on your website which leads directly into increased conversions. Streamline navigation, include search functions, provide secure payment methods, use simple forms—these are just some of the ways that you can use this principle within your own design process. By taking advantage of this concept, you could see improved customer loyalty levels as well as reduced costs associated with customer support inquiries—all leading up towards greater profitability!