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The Psychology of Flashbulb Memory and Ecommerce

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abstract image of flashbulb memory bias in black and white

Many ecommerce store owners, designers, and marketers struggle with creating a website that engages customers and creates memorable experiences. They often rely on flashy images, taglines and the latest trends to capture the attention of potential customers. But what if there was another way to get users engaged and create lasting memories of their experience? Enter flashbulb memory psychology.

What is Flashbulb Memory Psychology?

Flashbulb memory psychology—also known as emotional memory—refers to the vividness and detail with which people recall emotionally significant events in their lives. In other words, it’s the ability to remember certain experiences or moments in time in greater detail than other experiences or moments. The term was first coined by cognitive psychologists Roger Brown and James Kulik in 1977.

The basic premise of flashbulb memory psychology is that emotionally charged events are more likely to be remembered than mundane everyday events. Think back to your first day at school or a trip you took with friends; these types of events tend to be recalled much more vividly than say, what you did last Tuesday afternoon. This phenomenon occurs because emotionally charged events activate our brain’s reward system, prompting us to pay closer attention. Our brains also encode information differently based on its significance; we remember more details from times when we were highly aroused than from times when we were merely 'going through the motions'.

How can I use Flashbulb Memory Psychology for my Ecommerce Store?

Flashbulb memory psychology can be used by ecommerce store owners, designers, and marketers alike to create an engaging user experience and build lasting memories for customers. Here are some tips for how you can use flashbulb memory psychology in your ecommerce store:

1. Create memorable visuals

Visuals are powerful tools for capturing customer attention and creating emotional connections. Use high-quality images that evoke emotion such as joy or nostalgia; this will help make your website stand out from the crowd and create a lasting impression on visitors. Additionally, don’t forget about color—using bright colors such as red or green can draw attention while calming shades like blue or purple have been shown to reduce stress levels.

2. Tell stories

Narratives are powerful tools for connecting people with products because they create an emotional bond between the two. Incorporate storytelling into your product descriptions, advertisements, blog posts etc., so customers can form stronger bonds with your products/brand. Additionally, consider using video stories as a powerful tool for engaging customers—this medium enables you to really bring your brand identity alive while also conveying a message.

3. Develop an effective rewards program

Everyone loves getting rewarded! A well-thought out rewards program is an excellent way to keep customers coming back again and again as they strive towards earning rewards points. However it’s important to develop a rewards program that offers meaningful rewards rather than simply providing discounts—such as exclusive access to new products or special experiences that only members of your loyalty program have access too.

Doing so will help foster loyalty among customers while also making them feel like part of an exclusive club!

Conclusion on Flashbulb Memory Psychology

In conclusion, flashbulb memory psychology is an effective tool for creating memorable customer experiences in ecommerce stores. By incorporating visually appealing visuals, telling compelling stories, and developing meaningful rewards programs, e-commerce store owners, designers, and marketers can use this powerful tool to engage customers and build stronger relationships.