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Empathy Gap: How to Increase Your Empathy when dealing with ecom Customers

abstract image of empathy gap bias in black and white

Are you looking for an effective way to increase your empathy with customers when dealing with eCommerce? The contrast effect cognitive bias can help! This type of mental shortcut allows us to compare two objects or ideas and notice the differences between them.

We can use this to our advantage in a variety of ways, such as in marketing campaigns or customer service interactions. In this article, we’ll explore how the contrast effect cognitive bias works and how you can use it to increase your empathy when dealing with customers online.

What is the Contrast Effect Cognitive Bias?

The contrast effect cognitive bias occurs when we compare two objects or ideas and focus on their differences instead of similarities.

This type of mental shortcut helps us quickly evaluate a situation without needing all the facts and details. It’s often used in marketing campaigns, where companies compare their product or service to a competitor’s product or service to highlight their own advantages.

For example, if Company A is selling an online course for 100,theymightcompareittoCompanyBscoursewhichcosts100, they might compare it to Company B’s course which costs 150. Doing so highlights how much more affordable Company A’s option is and encourages customers to buy from them instead of the other company.

The contrast effect cognitive bias isn’t limited to marketing campaigns though; it can also be used in customer service interactions as well.

By comparing a customer’s current experience with another one that could be better, you can help them realize how great your product or services are—and why they should stick around!

How Can You Use the Contrast Effect Cognitive Bias When Dealing with Customers Online?

When dealing with customers online, understanding their needs is key—and using the contrast effect cognitive bias can help make sure that you do just that! Here are some tips for using it:

1. Focus on Your Customer's Needs

The first step is to really understand what your customer wants out of their experience—whether it’s a faster delivery time or a more user-friendly website interface.

Once you know what they need, you can start using the contrast effect cognitive bias by highlighting how your product or service meets those needs better than any others out there! For example, if your customer has been struggling with getting products delivered quickly enough, you could talk about how much faster deliveries are when shopping through your store compared to other retailers.

2. Showcase Your Benefits

Once you know what your customer wants out of their experience, it’s time to showcase all the benefits they get from working with you!

If they care about speedy delivery times then talk about all the ways that ordering through your store ensures fast shipping—from same-day pick up options to overnight delivery guarantees.

Showcasing these benefits will help customers realize why choosing your business over any other is worth it!

3. Compare Positively

Finally, make sure that when making comparisons between different experiences (like one provided by your business vs another retailer) always present things in a positive light.

So don't focus on features that may put down the other company's product but rather emphasize why yours stands out among its competitors!

Doing so will ensure that customers come away feeling like they made a great decision by choosing yours over anyone else's offering - regardless of price point or convenience factor (which may actually not be as important!).

Empathy gap cognitive bias takeaways

The contrast effect cognitive bias is an incredibly powerful tool for increasing empathy when dealing with customers online.

By focusing on understanding what exactly they want out of their experience and highlighting all the benefits associated with working specifically with you (as opposed to someone else), you make sure that each interaction leaves them feeling supported and heard - making them more likely return again in future visits!