- Darjan Hren
Do you want to increase your ecommerce sales? Have you ever heard of the “cheerleader effect”? This concept can be an effective way to boost online store sales.
The cheerleader effect is a marketing technique that involves showing multiple people in a product photograph. The idea is that by having multiple people, it creates an attractive visual that draws attention.
It’s often used in ecommerce stores, but can also be applied to other types of online businesses as well. In this article, we’ll take a look at how you can use the cheerleader effect for your ecommerce store and what elements should be included in the photo to get the best results.
What is the Cheerleader Effect?
The cheerleader effect is a marketing technique used to create more attractive visuals in product photos and promotional materials. With this technique, multiple people are shown together and they help bring out each other’s features so they all look better than if they were alone.
It’s similar to how a group of cheerleaders look more impressive on the field than if they were split up into smaller groups or individuals. By combining their dynamic energy and enthusiasm, they become more powerful as a team than when they are apart.
This same principle can be applied to creating visuals for products or services in order to create an attractive look that will draw customers’ attention and help increase sales.
How Does it Work?
The cheerleader effect works by taking advantage of our natural tendency to compare different people or objects side by side and then make decisions based on these comparisons. When products are presented alone, we have no frame of reference and thus find it harder to judge them objectively—but when multiple items are presented at once, we can easily spot similarities or differences between them and make educated decisions about which one looks better or more valuable.
This is why having multiple models in a product photo helps make the item look better — because our brains can now compare them against each other—and this comparison makes one model stand out from the rest, making him or her appear more attractive than if he or she were alone.
Tips for Using the Cheerleader Effect for Your Ecommerce Store
Now that you know what the cheerleader effect is, here are some tips on how you can use it for your ecommerce store:
1. Use Real Models
The first tip is to use real models instead of stock images whenever possible. Stock images may look good at first glance, but using real people gives your photos more authenticity and credibility—which will help customers feel confident when making purchases from your store. Plus, having real models allows you to showcase different body types so customers can find items that fit their needs better.
2. Use Different Models
Another tip is to use different models in each product photo so customers can compare items against each other easier. For instance, if you sell clothing items like shirts or pants, try using two different models wearing two different colors of each item—this way customers will be able to see how they both look with various combinations easily. You could also try mixing up genders!
3. Choose Attractive Models
When selecting models for your product photos, make sure you choose ones that represent your target audience accurately — but also ones who are attractive enough to draw attention from potential buyers.
Customers need an emotional connection with what they’re buying—so having attractive models will help create this connection quickly and effectively!
4. Consider Professional Photographers
If budget allows for it, consider hiring professional photographers who specialize in fashion photography—they know how best to capture angles/lighting/poses so that products come alive on camera! Having professional-looking images will give your store an extra edge over competitors who don't invest as much time/resources into their photos.
5. Utilize Negative Space: Finally, remember to utilize negative space—this means leaving some room around the edges of each photo so it’s not too cluttered looking or overwhelming for potential buyers. This will help keep focus on the product itself instead of distracting from it with unnecessary background elements!
Conclusion and takeaways on Cheerleader effect bias
In conclusion, utilizing the cheerleader effect for your ecommerce store's product pictures can be an effective way to increase sales dramatically!
Make sure you use real models instead of stock images; mix genders; select attractive ones; consider professional photographers; and utilize negative space correctly — these tips will help ensure success when using this technique! Good luck!