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Belief Bias: The 3 Cognitive Bias Mistakes that Are Lowering Ecommerce Sales

abstract image of belief bias in black and white

Belief bias is a cognitive bias that affects decision-making, particularly when it comes to ecommerce. It’s the tendency to make decisions based on our preconceived notions and beliefs instead of facts or data. If left unchecked, belief bias can have a detrimental effect on your ecommerce store’s success. In this article, we’ll look at three of the most common belief bias mistakes that ecommerce store owners, designers and marketers should avoid in order to maximize their sales.

What is Belief Bias?

Belief bias is a type of cognitive bias where our judgments are influenced by our own beliefs and expectations rather than by objective evidence. This could include things like taking advice from someone you trust more than yourself, making decisions based on how you feel that day, or relying on your gut instincts instead of data or facts.

Essentially, belief bias tricks you into thinking that what you already believe is true — even if it’s not supported by any kind of evidence or fact. This can lead to irrational decision-making in areas such as product design, pricing strategies and marketing campaigns — all of which can impact your ecommerce store’s bottom line.

Common Belief Bias Mistakes That Can Lower Sales

1. Failing to make data-driven decisions

Making decisions based solely on intuition or what feels ‘right’ without examining the data first can be a major mistake for your ecommerce business. For example, if you’re deciding whether to add a new feature to your website or adjust pricing for certain products without doing any research first, then you could be missing out on valuable insights that could help drive more sales. Always ensure that you look at the numbers before making any changes to ensure that your decisions are informed and effective.

2. Ignoring customer feedback

It’s easy to get caught up in trying to create new features and improve existing ones without considering what your customers think about them first. However, this can be a costly mistake as ignoring customer feedback can lead to them feeling disconnected from the brand which will impact their loyalty and willingness to purchase in future. Make sure you spend some time regularly speaking with customers (either through surveys or direct conversations) so they know they are being heard and their feedback is taken seriously.

3. Not testing changes

The only way to truly know if changes made will have an impact on sales is by carrying out A/B tests before implementing them fully across the entire website or product range. Failure to test changes means there isn't enough information available about how customers react and interact with those changes — meaning there’s no real way of knowing whether these changes will result in more sales or not.

Conclusion on the 3 common mistakes that can lower sales

Belief bias can have an incredibly detrimental effect on an ecommerce business when it's left unchecked; leading businesses astray from making informed decisions backed up with data and research into making assumptions based purely on feelings or gut instinct - something which rarely leads towards success! Always check yourself before implementing any major changes; ask questions such as 'is this supported by evidence?', 'have we tested this?', 'have we asked customers?' etc., Doing so will help ensure that you're always making informed and insightful decisions for both digital marketing and product development - resulting in increased customer satisfaction & longer-term relationships as well as increased overall sales!