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The Cognitive Bias of Anthropomorphism in ecommerce

abstract image of anthropomorphism bias in black and white

Anthropomorphism is the attribution of human characteristics to non-human entities, such as animals or objects.

This cognitive bias occurs naturally in our everyday lives and can influence how we interact with non-humans. In the ecommerce world, this bias is especially important because customers expect a personalized experience when interacting with a brand or store.

By understanding how anthropomorphism works in ecommerce, store owners, designers and marketers can create more effective customer experiences that drive sales.

What is Anthropomorphism?

Anthropomorphism is the act of attributing human characteristics to non-human entities. It’s a cognitive bias humans naturally have towards things we cannot immediately comprehend; it’s an evolutionary remnant that allowed early humans to better understand their environment and survive in it.

For example, if you see an animal on the road and don’t know what it is, you might project human emotions onto it and assume it’s scared or angry when in reality, it may just be looking for food.

The same applies to objects like computers or phones: humans tend to give them personalities out of habit even though they are not actually alive.

We tend to treat machines like people—we talk to them as if they can understand us, get frustrated when they don’t obey our commands, and even name them! This ingrained behavior has been around since before computers were invented and persists today.

How does Anthropomorphism affect Ecommerce?

In the ecommerce world, anthropomorphism plays an important role in how customers interact with your store. By understanding this human behavior pattern, store owners can create more effective experiences that foster customer relationships and drive purchases.

Anthropomorphic design elements help customers trust your store by making them feel like they’re dealing with a person instead of a machine.

Incorporating these elements into your store design increases customer comfort levels which leads to higher conversion rates. These designs also make customers feel like they’re part of something bigger than just a transaction; they feel connected to the brand on an emotional level which helps build loyalty over time.

For example, one way to incorporate anthropomorphic design into your ecommerce store is by using personalized images on product pages that look like actual people instead of generic stock photos.

Not only do these images help make customers feel more comfortable with your product offerings but they also create an emotional connection between shoppers and the products themselves.

Similarly, adding helpful "chatbot" features allows customers to ask questions without feeling overwhelmed by too much information at once — this can help make complex decisions easier for first-time buyers.

Conclusion about Anthropomorphism bias

Anthropomorphism is a natural cognitive bias that influences how we interact with non-human entities — including those found within ecommerce stores. Store owners who understand this behavior pattern can use it to their advantage by incorporating anthropomorphic design elements into their stores for increased customer trust and loyalty.

Personalized images on product pages, helpful chatbot features or simple graphic elements such as faces all help create an emotional connection between shoppers and brands which drives sales over time.

As long as you keep in mind how humans view machines while designing your store experience, you should be able to capitalize on this powerful tool!