- Darjan Hren
It’s no secret that ecommerce store owners, designers and marketers have to be on the ball when it comes to customer engagement. But what if they’re forgetting something? What if there is a cognitive bias they haven’t considered? What if one small change would make all the difference in the world?
Absent-mindedness cognitive bias is one of those often overlooked factors that can make or break an ecommerce experience. It occurs when customers respond to prompts without fully considering the consequences of their actions, such as clicking a link or agreeing to terms and conditions without reading them first. Without understanding how this cognitive bias works, you could be missing out on sales opportunities. In this blog post, we’ll discuss what absent-mindedness is and how you can use it to make your ecommerce store more effective.
What Is Absent-Mindedness Cognitive Bias?
Absent-mindedness cognitive bias is an irrational tendency for people to make decisions or act on impulses without taking the time to think through the consequences. This means that people are not paying full attention when making decisions, often skipping important steps in the process or relying on mental shortcuts. It’s easy for us to slip into absent-mindedness because our brains are wired for efficiency — but this can lead us down a path of poor decision making.
For example, let’s say you buy a new product online. You quickly glance at the product page, add it to your cart and hit “buy now” without really thinking about whether or not this is a wise choice. This type of purchase decision is made due to absent-mindedness: you didn’t take into account all of the relevant information before making your choice.
How Can You Avoid Absent-Mindedness When Designing Your Ecommerce Store?
When designing an ecommerce store, it’s important to consider how customers might act in an absent-minded manner. Here are some strategies you can use:
Make navigation intuitive
Most customers don't want to spend time figuring out where everything is located on your website; they want it all laid out clearly for them so that they can get what they need quickly. Make sure your navigation bar is organized in a way that allows visitors to find what they're looking for easily; otherwise, they may become frustrated and leave your site altogether.
Design with clarity
Use clear language and visuals throughout your site so that customers understand exactly what they're looking at. Avoid vague descriptions or complicated jargon; if customers have questions about a product or service, provide straightforward answers so that there's no confusion about what's being offered.
Include safety nets
Safety nets help prevent customers from making bad decisions. For example, include an extra confirmation step before purchases are completed—this gives customers one last chance to reconsider their decision before hitting “buy now".
Be aware of default settings
Default settings are options that are automatically selected when a customer takes action—such as signing up for newsletters or accepting terms and conditions—without having explicitly chosen them. Be conscious of these defaults by providing clear information about them upfront and allowing customers to opt out easily if necessary.
Conclusion on absent-mindedness cognitive bias
Absent-mindedness cognitive bias can have a big impact on how successful your ecommerce store is—and yet many store owners fail to consider its implications when designing their websites. By taking steps such as creating intuitive navigations, using clear language and visuals throughout the website design process and including safety nets like confirmation steps prior to purchases being completed, you can help ensure that your customers make informed decisions while shopping online—leading ultimately towards better customer engagement with your brand!